‘THINK of others when using the road to avoid more deaths on Fylde coast streets’.
That was the message behind a new safety campaign which asks people to respect everybody’s equal right to use the road.
Blackpool Council launched the campaign– called Share the Road – by laying out shoes outside the town hall.
The shoes were arranged into the number 3,387 which represents the amount of people – or “lost soles” – killed or seriously injured on Blackpool’s roads in the past five years.
Children from Waterloo Primary School joined local councillors and road safety officers for the launch.
Killy Gilmore, a road safety officer from Blackpool Council, said: “This campaign is all about encouraging people to share our roads by putting a human face on the cyclist, the driver and the pedestrian.
“If everybody showed a bit more consideration and courtesy, the road would be a safer place for everybody.
“We are committed to reducing the amount of people killed or seriously injured further by 2015.
“We are distributing posters and car stickers around the town and hope using local faces in the campaign will help drive our messages home.”
In 2011, there was just one road death in Blackpool but 72 people were seriously injured and 520 people suffered injury.
Coun Fred Jackson, Blackpool Council’s cabinet member for streets and transport said: “The campaign takes a friendly approach to remind everyone we all need to share the road. We would not be inconsiderate if we met people in a park or at work, so we should act in the same way on the road.
“Not only will this make travelling around a more pleasant experience, but it will help reduce road casualties.”
And children from Waterloo Primary School agreed that drivers should be more considerate.
David Hurley, 10, said: “I like riding my bike but it can be a bit frightening when drivers don’t notice I’m there or get too close.”
Megan Geraghty, also 10 added: “It is frightening to think you might be hit by a car when you are crossing the road, everybody should be careful.”