Saddle up to save bike hire

Companies could have their names on the town's bikes.

Companies could have their names on the town's bikes.

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BUSINESSES are being urged to help get Blackpool’s under-threat hire-a-bike scheme back on track.

The council has revealed it is seeking a sponsor for the network of 500 bikes which were introduced in 2009.

Martin Long, chairman of the Blackpool Business Leadership Group, said he hoped local organisations would get on board.

He said: “Hire-a-Bike is a great project.

“It gets people out of their cars and onto their bikes and the stations are strategically located around the town.

“Hopefully a sponsor will be found so the scheme will return in Spring 2013.

“We would certainly be happy to liaise with the council and canvas our members to see if there is a potential sponsor among them.”

Steve Pye, chairman of the Blackpool branch of the Federation of Small Business (FSB), said: “Perhaps one idea would be to contact the people who are involved in advertising on bus shelters.

“A similar sponsorship of the hire-a-bike hubs might bring in some valuable revenue.”

Government cuts have forced the council to axe its £75,000 subsidy for the scheme which has been mothballed until next spring.

Click here to read how The Gazette broke the story:

DESPERATE BID TO SAVE HIRE-A-BIKE SCHEME