A MAN has died after his car struck a lamppost in a horror crash.
Police and paramedics were called to the scene on South Promenade at 6.30am on Saturday, just south of the Solaris Centre.
The 26-year-old driver of the blue MG Convertible, who was the sole occupant of the car, was pronounced dead at the scene.
The car – believed to have come from the Lytham area – was travelling along the Promenade southbound when the horror crash happened.
Both the carriageway and the adjacent tram tracks were closed for around six hours while emergency services cleared up the wreckage and carried out an investigation into the cause of the collision.
Police are appealing for witnesses who may have either seen the incident itself, or seen the car prior to the crash.
No other vehicle is believed to have been involved.
Sgt John Jennings-Wharton, of the Blackpool Police Road Policing Unit, said: “We are trying to establish the circumstances surrounding this collision and I would appeal to anyone who has any information which might help to come forward.
“At the time, the car was travelling southbound along South Promenade and we are investigating the possibility the car had travelled in to Blackpool from the Lytham area.
“As a result, I would also appeal specifically to anyone who thinks they may have seen this car prior to the collision anywhere between Lytham and Blackpool to contact us.”