A MAN was rescued after going into the sea after his dog.
Emergency services were alerted at 8.45pm yesterday after the man was spotted in the water near North Pier.
An ambulance, which was on the Promenade as part of the back-up for the Ride the Lights cycling event, reached the scene first and a paramedic pulled the man out of the sea.
Blackpool lifeboat was also launched.
The casualty was taken to hospital for treatment.
The dog is believed to have made its own way safely out of the sea.