Fares cut for teenagers extended

Bob Mason, Blackpool Transport's director of delivery
Bob Mason, Blackpool Transport's director of delivery
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A SCHEME aimed at getting more teenagers using public transport is to be extended for another month.

Blackpool Transport has announced it will continue its trial throughout March, which has seen 16 to 19-year-olds ride on trams and buses across the resort for the same price as children.

However, the company says it is unlikely the scheme will be made permanent.

Blackpool Transport’s director of delivery Bob Mason told The Gazette: “I don’t think we’re geared up for that yet.

“We’re going to need to crunch all the numbers but I’m very pleased we can extend it for another month.

“It’ll give me a lot more data to have a look at possible options in the future.

“We’ve got ideas and what we need to look at is how the sales of this has gone, because if you think about it logically, you need to sell twice as many tickets to break even.

“With schools and colleges winding down for exam leave in April, May, June and July it wouldn’t be as beneficial anyway.”

However, Mr Mason added he was encouraged by the uptake for the initial trial, and had been persuaded to extend the scheme for another month after a customer wrote to the company.

He said: “We had a letter in from a parent and what they were saying was because we only announced that we were doing the offer quite late in January his offspring had already purchased adult monthly tickets so they weren’t going to get the full benefit of the offer.

“It’s a pretty fair point so we thought we’d extend the availability of it for another month.

“We’re pleased with the numbers we’ve got so far but we’re also pleased with the feedback and the positive reaction we’ve got from customers.”

The reduced price on one day tickets is £2.25 and seven day saver tickets cost £7 for 16 to 19-year-olds. They will be available to purchase until Friday March 22.

Coun Ivan Taylor, chairman of the Blackpool Transport board on Blackpool Council, said: “It’s obviously about doing whatever we can to help young people to travel and get around the town.

“It’s also a way for us to stay innovative and serve the people of Blackpool.”

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