This is the touching moment a dog owner was reunited with her beloved pet which got into difficulty in the sea off Blackpool.
A plucky passerby leapt into the water near North Pier after the cross terrier was unable to get back onto the sea wall but was unable to bring the animal to safety.
RNLI volunteers were alerted to the man in the water after chief beach patrolman Rick Williams, based at the lifeboat station on the Promenade, heard cries for help.
Paul Parton, an operations manager at the station, said: “Rick ran down and saw the man in the water so requested help. He grabbed a life ring and threw it to the man then walked him along the sea steps to where he could get out.
“The terrier was on the wall but slipping because of the green algae, it just couldn’t get out.
“We have a history a people going in the sea to rescue dogs in Blackpool – the purpose of the RNLI is to save lives, not rescue dogs, but we turn out to everything and we don’t feel frustrated.
“The dog owner was very appreciative and the dog was happy.”
The rescue, around 9am yesterday, was the sixth incident the RNLI has been called to in the last three days.
Mr Parton added: “It’s particularly busy because of the weather but it’s what we train to do. It makes it worthwhile when you’re able to do things.”
Blackpool is yet again set to bask in glorious temperatures this weekend with 25 degrees celsius expected today and 24 tomorrow.
Natalie Wyatt, Managing Director of Marketing Blackpool, said: “It is great to see so many people enjoying this fantastic sunshine.
“As the UK’s favourite seaside resort we are delighted to be welcoming so many tourists into Blackpool during this heatwave and long may it continue.
“It is particularly encouraging to see that our value for money resort pass is selling well and while I would hope that this is not all down to the weather, it’s certainly helping.
“Businesses across all sectors in resort will hopefully be benefiting from the marvellous weather we are experiencing.