Traders are adding some festive colour to their own shops this Christmas in a bid to attract more customers.
A towering tree now stands outside Card Corner on Victoria Road West in Cleveleys after traders clubbed together to raise funds.
Wyre Council does not pay for any festive decorations in the town meaning Coun Andrea Kay’s Lite up a Life display, which she pays for out of her own pocket, has in the past been the only tree erected outside the Cancer Research UK shop.
But in a bid to brighten up the other side of Victoria Square businesses have now bought their own tree.
Dave Evans, owner of Card Corner, said: “This is our fifth year of doing this and we speak to all the shops at this end to see if they want to contribute money towards it.
“We do it because at this end of Cleveleys the display doesn’t bother with us so we all get together and do something ourselves.
“We always get comments about how it makes this end of Cleveleys look and it’s something we will continue to do to help the shops.
“It always works to get people to this end of the street and all the shops are very happy about it.”
Stuart Pratt, manager of Style Carpets, on Victoria Road West, added: “This all helps the area and gets us a bit more business around here.
“We can get a lot of business from it, especially at this time of year.
“We don’t get any lights down this end.
“The other side of the street is classed as the middle of town and it’s a bit annoying there’s no lights down here.”
Coun Andrea Kay, Wyre Council’s Cleveleys Park ward councillor, organises Christmas trees to be placed on Victoria Road West.
She said: “We have offered trees to traders right the way along the street and they haven’t wanted to do it.
“They can contribute to it but they have shunned it and don’t want to.