Tourism chiefs are heading to Glasgow to persuade Scottish folk to book their holidays in Blackpool.
The visit is part of a tour of UK cities aimed at promoting the Blackpool Resort Pass launched this year.
Marketing Blackpool marketing manager Nicola Atanassova said: “We know people from Glasgow already love to visit Blackpool.
“With the added attraction for 2013 of the Blackpool Resort Pass we are saying thank you to these visitors and giving them the opportunity to enjoy so much more for a lot less money.”
A campaign is now running in Glasgow with newspaper and radio advertising, plus publicity on buses, in shopping centres and at train stations.
Between now and October, campaigns will also target residents in Edinburgh, Newcastle, Leeds, Birmingham and Nottingham.
Ms Atanassova added: “We have had a fantastic response since we launched the Blackpool Resort Pass earlier this year but we want everyone to know about it which is why we are reaching out to key cities.”
The Resort Pass gives discounted admission to either six or nine attractions, depending on the type of ticket.