If you can’t stand the heat... this probably wasn’t the competition for you.
Thousands of people passing through Blackpool town centre at the weekend stopped to have a look at the chilli festival in St John’s Square.
And 15 hardy souls took on Blackpool Chilli Fiesta’s inaugural chilli eating contest.
Organised by Britsol-based Clifton Chilli Club, the contest used jalapeños as a warm up before moving onto the fiendishly hot scotch bonnet chilli – but even that was only a taste of things to come.
Participants were also challenged to eat a Trinidad Moruga Scorpion chilli, which until recently was listed as the spiciest in the world.
Supported by Blackpool Business Improvement District, the festival – now in its second year – saw visitor numbers rise and organisers hope to top that again next year.
The organiser of the chilli eating competition, known only as Chilli Dave, said: “This was the first competition we have done in Blackpool.
“It was amazing. The festival was very busy all day and there was a huge crowd watching the competition.
“We started with a milder chilli and we just kept going up until it was the last man standing.”
Festival organiser Alexander Mustang said: “By the end of the day, nearly all of the stall holders had sold out.
“Blackpool really set the benchmark – people really came out in support.”
The festival will return next year although a date has yet to be announced.