SHE is more used to the X Factor than the freezer aisle.
But reality TV star Stacey Solomon found herself the centre of attention when she dropped in unannounced at Iceland in Topping Street, Blackpool.
Staff and shoppers were left open-mouthed by the surprise visit yesterday.
The singer, who has taken over from Kerry Katona as the new face of Iceland, was on a whistle-stop tour of six stores nationwide to say thank you to workers for their charity fundraising efforts.
The food chain is raising money for Alzheimers Research, and has had a charity week from August 20 to today.
Workers at the Topping Street branch – one of the top 10 performing branches in the country – have raised £1,000 in just a week.
Sales assistant Loren Wain, 19, said everyone was taken by surprise.
She said: “We had no idea Stacey was coming.
“It’s amazing and makes all the hard work we have been doing worthwhile.
“It’s a fantastic charity and we have loved putting the effort in, then to have a celebrity here is out of this world.”
Supervisor Carrie Scott, 30, said: “I am a big fan of X Factor but I never thought we would have someone like Stacey in our store.”
Stacey said she was delighted to meet staff and shoppers.
She said: “It’s my first time in Blackpool and I’m very excited, I have already bought my first bit of rock!
“I’m here to say thank you to everyone for working so hard to raise money for the charity. It’s been brilliant meeting so many people.”
Shopper Suzanne Morley, and her daughters Nicole, 12, and Courtney, nine, from Haslingden, were among those getting Stacey’s autograph.
Nicole said: “Stacey is really nice and it was great to meet her.”
Among the fundraising events held at the Topping Street store were fancy dress days, tombolas, raffles and collections from customers.
Staff are also planning a walk up Scafell Pike, Cumbria, on September 11, and a walk along Blackpool Prom.
Senior Supervisor Scott Mankowski said: “There are 60 staff here and everyone has taken part. People have worked so hard, but it has been fun too and it is nice to be rewarded like this.”