Youngsters across Blackpool have launched a new bid to slow down drivers and stamp out dangerous parking at the school gates.
Sixteen schools across the resort have appointed junior road safety officers to promote the new campaign.
And it was launched by youngsters from Stanley Primary School, who donned high visibility jackets and spoke to drivers about the need to drive and park safely.
They were on duty yesterday to launch Blackpool’s annual Outside Your School campaign.
Drivers are being urged to cut their speed when they are in the vicinity of schools, especially when pupils are arriving for classes or when they are going home.
They are also being advised to park safely when collecting or dropping off pupils.
Coun John Jones, cabinet member for highways and transport on Blackpool Council, said: “Our annual Outside Your School campaign is important to keep safe driving around schools fresh in the minds of drivers.
“Everyone in Blackpool will agree that it is important that we do everything possible to keep children safe. I hope drivers will take notice and remember to drive carefully in and around school areas.”
Recently introduced measures have also included introducing 20mph zones outside many Blackpool primary schools.
Stanley Primary School head teacher Craig England said: “This campaign will help to encourage drivers to be aware of the potential hazards and dangers outside the school
“If we can ensure our children’s safety then this is a worthwhile campaign.”
The Outside Your School campaign is being sponsored by national firm Lafarge Tarmac. Its representative Richard Kirwin said: “Our long-term partnership with Blackpool Council means we play a crucial role in delivering high-quality roads for the town, so we felt it was appropriate to lend our support to this important campaign.