Smart signs will ease traffic jams during peak times

The new system, similar to signs already operated on motorways, will be funded from a £234,000 government grant.

It is not yet known where the signs will be placed, but they are expected to be used to direct drivers along quieter routes to avoid jams forming.

Coun Fred Jackson, cabinet member for environmental services and highways on Blackpool Council, said: “This is fantastic news for both residents and visitors to Blackpool.

“The intelligent signs will give everyone coming into and moving around the town a better experience particularly during peak season, and when we hold popular events such as the fireworks.

“Blackpool will become so much more accessible for tourists, shoppers and businesses which is a positive message.”

Roads Minister Andrew Jones MP added: “Technology is rapidly evolving and this important work shows that if we get it right, it can cut congestion andspeed up journeys.”

Around 20 signs will be installed at different locations in Blackpool such as major road junctions.

Using blue tooth technology, a central system will be able to track traffic movements and identify where jams are building up.

Automated messages, or manually generated messages, will then be able to be transmitted to drivers using the signs.

Motorists would be able to be warned about congestion, accidents or roadworks and diverted to quieter routes for example.