CHARITY shop workers have taken a pink dip to raise awareness about breast cancer.
Around a dozen employees and volunteers at the Cancer Research UK shop, in Talbot Road, dressed up to undertake the chilly challenge by North Pier on Saturday morning.
The event, which saw them run into the sea, was held to mark Breast Cancer Awareness month.
It is estimated more than £400 has been raised from the venture.
Shop manager Debbie Cox said: “We got some very strange looks on the way back to the shop, because we were all wet.
“A lot of people just looked and thought we were on a hen party, but I hope we’ve raised awareness.”
Bosses want the dip to become an annual event.