A FYLDE coast market town is celebrating after drivers were finally alerted to its existence.
After years of being signposted only because of its prison, Kirkham finally has brand new tourist signs letting everyone know its there.
And Coun Liz Oades and Coun Elaine Silverwood, who also runs Silverdells bookshop and chairs the Kirkham and Wesham Business Group, are overjoyed to see their town back on the map.
Coun Silverwood said: “When I started the business group four years ago I said one of my main objectives was to get signage for the town, because the first sign people would see is for HMP Kirkham.
“It’s huge because it’s taken us years to get here. We’ve ducked and dived and been through all sorts of hoops and we’re really chuffed.
“I strongly believe it will make a difference.”
The signs have been installed along the A583 directing drivers off the busy route and into the town.
They were funded by Lancashire County Council’s economic development company Lancashire County Developments Limited (LCDL).
Coun Oades has been instrumental in campaigning for the signs and said: “We’ve been trying to get these brown signs because people who don’t know the area can drive past and not realise we’ve shops and a swimming pool.
“So that’s why we’ve been anxious to get them, especially with the economic situation as it is. People might see the signs and not have realised we had a pool and they never would have come and visited.
“If anyone hasn’t been to Kirkham before and they are on the by-pass they might have thought the road was just residential.”