A BLACKPOOL FC hero representing a vital charity has unveiled a fund-raising lifeline.
Jimmy Armfield, president of Bispham’s Trinity Hospice, highlighted the importance of the work being done by volunteers as their latest shop was opened on Central Drive, Blackpool.
The new shop sells everything from sofas to stationery and is now one of 14 shops across the Fylde coast.
He said: “The shop is not just a financial exercise, it is a community hub.
“People can go in and start talking to people and find out what the hospice is all about.
“It’s a great privilege for me to represent something which helps the public and helps the area.”
Mr Armfield, 77, has lived in Blackpool for most of his life and says the new shop is something the town needs.
He added: “A community base is very important to people, especially in a town like this.
“There’s a lot of good will in Blackpool and a lot more than what people think.
“I’m the president at Age UK as well and the volunteers we have there and at Trinity Hospice are incredible.
“Without them, the charities wouldn’t function.”
The shop opened on Saturday.
Carina Walker, store manager, added: “We’ve had a really good response from the public.
“We had a great first day and everyone’s been really positive.
“The money will go straight into the hospice and Brian House to help everyone involved with them. The shops are expanding at quite a rapid rate now and we have a benefactor who has started to buy a lot of the properties.
“All the money coming in goes straight to the hospice because there’s no rent.”
Shirley Morgan, spokeswoman for the charity, says the shops remind the public they are working in the community.
She said: “There are a lot of things donated to us from the public and we completely rely on their generosity because the shops are extremely valuable.
“We are going to be investing further in shops and I can’t stress how important they are to us.”