It’s a famous Promenade building which has now been met with the stamp of approval by the Royal Mail.
The casino at Blackpool Pleasure Beach features on a collection of 10 new stamps celebrating the best of British seaside architecture which are relased today.
Mayor of Blackpool, Coun Val Haynes, got to see a sneak preview of the new design.
She said: “It was beautiful and I think it’s an excellent choice.
“It’s retro and it’s a beautiful building.
“We do have some lovely buildings in Blackpool.
“I know a lot of people don’t think we have, but if they look round they’re there.
“It’s part of Blackpool’s heritage.”
The casino was built in the late 1930s by the leading British architect Joseph Emberton, to who the venue owes its Modernist image.
Despite its name, it has never actually been used for gambling.
Coun Haynes believes the new stamp will bring good publicity to the resort’s tourist attraction.
She added: “Blackpool is a wonderful town with something for everybody.
“The Pleasure Beach building is part of Blackpool on the main arterial toute into town, and there’s a lot of history to it.
“It’s a lovely stamp and it’s only couple of years ago that we had The Tower on one, so in all it’s good publicity for Blackpool.”
Six stamps also feature images of Eastbourne Bandstand, Tinside Lido, Bangor Pier, Southwold Lighthouse and a Bexhill-on-Sea Shelter, while a miniature sheet of four stamps pays tribute to the piers of Llandudno, Dunoon, Brighton and Worthing.
Andrew Hammond, Royal Mail spokesman, said: “This stamp issue captures the spirit of the seaside experience through the buildings and structures that are so distinctive of the UK’s resorts, which were designed for the pleasure of the visitor.”
The stamps can be bought at www.royalmail.com/seasidearchitecture, by phone on 03457 641 641 and in post office.