Blackpool has been given the accolade of having the second best beach in the world - according to a mathematical equation.
Psychologist David Holmes used a scientific formula to assess the attractiveness of shorelines around the globe.
His research, commissioned by cruise line company Royal Caribbean, took into account the clarity of the horizon, sea colour, sand quality, cleanliness, interesting features, air quality and the weather.
Blackpool scored highly for its clean Blue Flag beaches and interesting features such as the Tower, with only the British weather keeping it from the number one slot behind Dubai.
Others to make the top 10 were Cape Town in South Africa, the Gulf of Mexico, Krabi in Thailand, Cape Cod in America, Inchydoney, West Cork, Ireland, and Whitehaven Beach in Australia.
Dr Holmes said: “While this formula may not account for every eventuality, the top 10 hopefully helps holidaymakers identify the shorelines which are, scientifically, most impactful.”
In recent years Blackpool’s Promenade has seen a £100m upgrade, while this year the beach received a Blue Flag in recognition of its quality including the cleanliness of the bathing water.
A spokesperson for Visit Blackpool said: “It’s great news for Blackpool and only highlights how much the resort has developed in recent years.”