A town centre publican has hailed the success of Blackpool Armed Forces Week and its positive impact on town centre trade.
Ben Edwards, who runs the Cedar Tavern, in Cedar Square, says business was “fantastic” during the week and also held a special significance for him as his older brother Gary served in the army for 12 years.
Throughout the event, which took place last week, the Cedar offered 10 per cent discount on food and drink to current servicemen and women, as well as forces veterans.
Ben said: “It was absolutely fantastic and it was nice to see so much support, not just from ourselves but all the other local businesses too.
“Armed Forces Day itself was a massive success for us as well as the whole of the St John’s Square area.
“Gary came down with friends of his and they were really impressed with what we’re doing here.”
Live entertainment was also put on in the pub for the veterans on Saturday, which marked National Armed Forces Day, with bands and karaoke on offer.
There was also an impromptu singalong session led by the Irish Guards Singers, who had been performing in St John’s Square earlier that day.
Ben added: “Being a forces family it’s been quite an important week and the atmosphere was fantastic.
“They loved it and we got a huge amount of really welcoming feedback from both the younger and the older veterans.
“The atmosphere we have is one of a family-run pub and we want to welcome anyone of any age and make them feel at home.”