Pram paradise for parents

James Andrew Prams and Nurseries in Blackpool.  Pictured is managing director Andy Briscoe, daughter Katie Spence and her son James Andrew.
James Andrew Prams and Nurseries in Blackpool. Pictured is managing director Andy Briscoe, daughter Katie Spence and her son James Andrew.
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It was personal experience as a grandad-to-be which led Andy Briscoe to set up his own specialist business.

After trawling high-street shops and finding a specialist showroom based in Wigan in the search for a pram and nursery equipment with his daughter Katie, he realised there was a need for just such a specialist centre on the Fylde coast.

Somewhere families and parents-to-be could shop in a relaxed atmosphere, park for free, take their time, try out important equipment for their baby and get expert advice.

So in setting up James Andrew Prams and Nurseries – named after his grandson, who has just turned one – Andy and his family have tried to think of everything and carefully planned out the spacious showroom, so everything is designed to cater for parents.

There are disabled and changing facilities and a feeding room, providing a quiet and private place where parents can feed their babies.

The shop, on Bridgeside, Squires Gate Lane, in South Shore, features a spacious runway to allow families to take buggies and prams for a spin.

It also has a car port, meaning customers can drive in with their car and try out car seats, or prams in their boot, under cover and away from any bad weather.

Andy said: “It’s been about 12 months in the planning. I realised there wasn’t anywhere like this on the Fylde coast.

“When we were looking for prams, we found there were a lot of traditional shops, but they weren’t particularly spacious.

“I wanted to give people the kind of experience we had wanted.

“There’s no high pressure sales, it’s a relaxed atmosphere. We want to create somewhere pleasant people can come in, have a look, enjoy it and go away and think about it.

“We want people to be able to walk around, look round, try out the equipment and feel comfortable.

“Customers should be able to take their time when choosing a pram and nursery furniture – there’s a lot to take in – which is why our friendly staff are more than happy to show people around and answer any questions.

“We have 15 room sets displaying the nursery furniture because we feel it helps to bring it to life, to give people ideas and show what it would or could look like in a home, rather than a catalogue.

“And we cater for all tastes and all budgets.

“We have a sofa, a wendy house and toys for children to play with, as we know many families have more than one child and often dads or grandparents might come along with mum.

“Our car seat expert Carol is known as the ‘Car Seat Queen’. She has worked in the industry for many years and works closely with the road safety team at the local authority.

“We hope to hold events in the future on car seat safety and offer free, no obligation checks.

“All-in-all, we are aiming to offer a relaxed, easy, shopping experience – a place where little smiles can go for miles.”

Andy’s daughter Katie Spence added: “Shopping for those new-born necessities, especially as a first-time mum, can be a daunting experience – you don’t always know what you need, or even want!”

Visit or call (01253) 400500.