AN ESTATE of almost 350 homes could be set to transform Blackpool’s former Pontins site if further development is given the go-ahead.
Northern Trust, owned by leisure tycoon Trevor Hemmings, have already got permission to build 275 homes on the site.
And now the company have revealed plans to build a further 73 homes on the land.
The proposals have been welcomed by local groups, who lent their support to the first application and believe it is right the brownfield land should be redeveloped for housing.
John Westmoreland (pictured), secretary of the Fylde branch of the Campaign for the Protection of Rural England (CPRE), said: “CPRE are fully in favour of building on that brownfield site which is redundant after the demise of Pontins.
“We are fully in favour – it’s a very good contribution to the housing supply. The priority should be to use brownfield land where available within the boundaries of Fylde borough.
“The original scheme included 30 per cent affordable housing and we would hope a similar percentage can be applied to this new application.”
Northern Trust have confirmed the development will include affordable homes that are geared towards helping first-time buyers onto the housing ladder.
Illustrative plans for the development show a green area, labelled “The Common”, running through the middle, complete with an all-weather five-a-side pitch and seating areas.
A spokesman for the company said: “Northern Trust has recently submitted an outline planning application for Phase II of the redevelopment of the former Pontins site at Blackpool. The 6.6 hectacre area includes proposal for 73 dwellings in a range of house styles from 2 to 5 bed family homes.
“The proposal also includes a proportion of affordable housing aimed at assisting first time buyers onto the market. Northern Trust has worked closely with the local authority to bring about the regeneration of the site.”
The company say they are now negotiating with a number of developers and hope to select a building partner by the summer.
It is expected work on the site could then begin before the end of the year.
Marion Coupe, from the Lytham St Annes Civic Society, added: “We are concerned with raising the quality of housing design in the area.
“This is a good opportunity, because it’s a big site, and we would like to see some good quality, well-designed, modern housing.”
Resident have until February 17 to comment on the application.