CHARGES are to be reduced at a seafront car park in a bid to boost income for the council.
Tariffs at the Gynn Square Car Park were controversially raised in 2010 by 200 per cent as part of a shake-up of parking fees across Blackpool.
Motorists were faced with a price hike from £2.20 to £7.50 for 12 hours parking.
Later changes saw the cost reduced to £1.50 for 12 hours, but only during the winter. The only short stay option was a £5 fee for three hours.
Now town hall chiefs have had a rethink and have agreed to introduce two new, cheaper short term tariffs of £2 for three hours, and £3.50 for four hours.
Charges for long term parking will remain the same.
Warbreck ward councillor Joyce Delves, pictured, who worked with hoteliers in the area to push the changes through, welcomed the move.
She said: “Gynn Square Car Park is difficult.
“It serves holidaymakers and people who come so far in their car and then want to park and use the tram or bus for the rest of their journey.
“The charges had been too low for some time but then for it to be suddenly hiked up, priced it out for some people.
“People wouldn’t use the car park just for a couple of hours because it was so expensive.
“There is on-street parking, but a lot of that space is used up with having The Savoy Hotel on the corner, especially when weddings are being held.
“I do hope now the council can get a bit more revenue out of this car park and that it will be used a bit more.”
A report to councillors confirmed that while the car park offered good value long stay rates, it was missing out on potential revenue from short stay visitors, including hotel guests who wanted to leave their car for a few hours before finding an on-street space.
The report added: “Consequently the council loses income and the parking offer does not meet the need of potential customers.”
There was an outcry when wholescale changes were made to parking charges across the town in 2010.
As well as increasing tariffs which were considered too low, hourly charges were also scrapped at all council-run car parks but monthly permits were introduced for regular users.