BLACKPOOL’S leading tourist attractions have joined forces to pull in more holidaymakers.
The Pleasure Beach and Merlin Entertainments today announced the launch of the new Blackpool Resort Pass which allows visitors discounted entry to a number of attractions.
The pass – which runs between now and the end of the Illuminations season – includes a Pleasure Beach unlimited ride wristband, entry to The Tower Eye with 4D Cinema, The Tower Dungeon and Sea Life centre for a one-off payment of £49.
It equates to a saving of up to £23.80 on buying entry separately to the attractions.
The ‘resort pass’ idea works well in Florida where Disney’s attractions are linked with many other Orlando-based theme parks.
Amanda Thompson, managing director of the Pleasure Beach, said: “We are delighted to be able to work with Merlin Entertainments to offer visitors to the resort such a fantastic money saving deal.
“This pass gives visitors a great opportunity to experience our newest attraction, Nickelodeon Land as well as the fantastic attractions which Merlin have launched this year.”
When the idea was first mooted earlier this summer Blackpool Council threw its weight behind it.
It is hoped a multi-attraction pass will persuade more day trippers to stay in the resort overnight.
Alan Cavill, the council’s assistant director for tourism and economy, said in July: “The principle of Merlin’s cluster is it takes longer than a day to see them and so people are going to stay more than one night.
“Merlin’s figures prove that cross-ticketing works.
“It means people are staying longer in the resort and that increases spend and helps businesses in Blackpool, which helps people get work or stay in jobs.”
And Iain Hawkins, head of the Merlin cluster in Blackpool, said: “It is the opportunity to drive volume as a resort by all of us working together.
“It gives visitors great value for money.
“The longer you have to be in the town so the town benefits.”
n The Resort Pass is only available to book online at the websites of any of the attractions
The website which the pass is booked through must be visited first then vouchers will be issued for the remaining attractions.
All attractions must be visited within five days of the first visit.
Bookings must be made by November 1, this year and all visits must be made by November 6.