THE resort’s coastline has missed out on a top tourism quality award this year.
Blackpool Council did not apply for a Quality Coast Award this year because building work at the Tower Festival Headland meant it would not fit the criteria.
An award was presented to Blackpool’s South Beach last year but it failed to win an award this year after the town hall bosses decided not to enter the prestigious contest.
But the newly-elected Labour group on the council has vowed to do everything it can to regain the award, which denotes a popular beach.
Coun Graham Cain, cabinet member for tourism and culture, told The Gazette: “It’s a disappointment it no longer has an award but this administration will be doing everything in its power to get one.
“While we haven’t got one we are still the number one tourism area in the UK and we want to show the people of the UK Blackpool will continue to be number one.”
“It’s vital we do whatever we can to support the industry in a town which relies so much on the tourism.
“There are a lot of first class hotels which benefit from awards like this, so we will be sitting down with them to discuss policies.”
The awards are presented to beaches across the country and the criteria takes into account cleanliness and safety as well as different things like access to the sands.
However, with all the work currently being completed along the Promenade, Blackpool Council decided not to apply for the prestigious award.
A spokesman for the authority said: “Once the regeneration is finished we will go for the award and see what we can do.
“We will definitely be going for all these awards, but we currently don’t meet the criteria because the beach is a building site.”
Keep Britain Tidy, who present the awards, handed out eight awards to beaches in the North West including Jubilee Beach, Cleveleys and Marine Beach, Fleetwood.
Phil Barton, chief executive of Keep Britain Tidy, said: “Traditional beach holidays in this country were always centred on our seaside resorts and we urge holiday-makers to rekindle their passion for the North West’s fantastic coastline and resorts.
“The continuing high standards of these beaches are testament to the hard work carried out by the beach managers throughout the year in order to provide clean and safe beaches for everyone to enjoy, whether you live on the coast or are a visitor to the area.”