COPIES of The Gazette are flying off the shelves as people rush to steal a glance of the 140-year-old paper’s brand new look.
In fact on Monday, there were no copies of the paper left at Bispham’s News and Card Shop on Ashfield Road.
Speaking about The Gazette’s fresh look, launched this week, manager David Sprigg, 46, said: “Honestly, I think it’s brilliant.
“It’s a lot clearer and it looks busier.
“It’s certainly not as tired as the old edition, which was long overdue a face-lift.
“I think it’s great.”
The paper looks somewhat different to the first copy to hit Blackpool’s streets in 1873, and moving with the times is also nothing new to the Sprigg family.
The News and Card Shop was opened 50 years ago by David’s father, John, but with people changing their shopping habits, the business has had to come up with new ways of encouraging them to continue shopping local.
David, whose 18-year-old son Jack is the youngest generation of the family to work at the shop, said: “The whole industry has evolved and we need to be able to make our shop stands out from the rest.
“We’ve got a Facebook page where we advertise new stock as soon as it comes in so people know about it straight away, and we put offers on there.
“We are very fortunate to have some great customers who are very loyal.”
As part of The Gazette’s new look, a branded double decker bus has been touring the resort. Visitors to Blackpool Tower, the Comedy Carpet and Sandcastle Waterpark on the Promenade have been learning about the new style.