Fans of Blackpool Illuminations are being urged to buy a bulb and get their name in lights.
It’s hoped the campaign will raise thousands of pounds towards the 2014 display by getting residents, businesses and visitors involved.
Stars including comedian Roy Walker and Mooky the Clown from The Tower joined the Friends of the Illuminations to launch the scheme.
For just £1, people can buy a lamp, sign it with an indelible pen and then it will be inserted into the lights.
Around 450 lamps have already been sold.
Head of Illuminations Richard Ryan said: “It gives people chance to be involved in the Illuminations and every single lamp will go up in the display.
“We want people to know roughly where their lamp is.”
Shirley Hunt, from the Friends of Blackpool Illuminations which came up with the idea, said: “It’s a unique concept that builds on the success of last year’s fund-raising efforts and draws inspiration from ‘Buy a Brick’ campaigns which are often so successful in helping new buildings to be created.
“There are more than a million bulbs used in the Illuminations display each year so people will have a job finding their name.
“I will be hugely impressed if anyone does but it might be fun trying!”
Comedian Roy Walker urged people to buy a lamp.
He said: “The Illuminations are so important to Blackpool – how many times do we hear about them saving the season?
“I think buying lamps is a great idea.”
Coun Graham Cain, Blackpool Council’s cabinet member for tourism, added: “This is a great idea by the Friends of Blackpool Illuminations who, as ever, are providing dedicated support to the display.
“I would urge people to get on board with the idea and sign up to support Blackpool and the Illuminations display.”
This year the Friends of the Illuminations has also recruited seven new ambassadors to help collect donations.
They include Clare Taylor, a director of Duxbury’s Commercial, and Andrew Witty, 23, whose parents own The Caroldene guesthouse on Woodfield Road, South Shore.
Andrew said: “I’ve been talking to people in my own street and around South Shore and the important thing is to get the message out that we all need to be involved in the Illuminations because they are such a big part of our business.
“All people need to do is donate a cheque which is equivalent to a double room on a Saturday night and we would be sorted.”
Clare said: “From hotels to shops, tourism is a major part of Blackpool’s economy for everyone and I have got involved because we need to spread the work to all businesses.”
Lamps can currently be bought from Blackpool’s Tourist Information Centre as well as the Light works Illuminations depot on Blackpool Business Park but will soon be available at venues across town.