BLOW up dolls are to be banned in Blackpool as part of the council's latest stance against sleaze.

Stall holders are now being warned the council and police will use their powers to seize sex-related items considered offensive.

The move follows the launch of the council's new code of conduct this year which urges stag and hen parties to have more respect for other visitors and residents.

Council leader Coun Peter Callow has pledged to "clean up" the town's often tacky image.

He said: "We've all seen blow up dolls and other vulgar items for sale on the Prom. Although it may appear as a bit of harmless fun, for many it can be deemed offensive.

"We are warning traders now, before they order their stock for next season, that we have the powers to remove any inappropriate items and we will definitely be using this legislation.

"I have made my intentions clear on cleaning up our town and this is just one of a number of enforcement actions we will take to ensure that everyone who comes to Blackpool enjoys themselves without the behaviour of the small minority ruining it for them.

"Sex related articles such as lewd inflatable novelty goods are not acceptable and are not something children should be exposed to."

Trading Standards officers and the police will take action if rules governing the promotion and display of such items are ignored. Property will be seized and traders could be prosecuted.

Insp Keith Ogle, of Blackpool Nightsafe team, said: "Here in Blackpool selling this type of merchandise, has to some extent, been commonplace in the past.

"However, what is clear is that we need to clean up our act, not only in terms of making Blackpool a safe place to visit, but also by making it a desirable place to bring up your family.

"While we want people to come and enjoy themselves, there are certain standards that we as a resort town should aim for and one of them is to make our town visually appealing to families, as well as to the younger visitors who come to enjoy the nightlife."

* Any retailer wanting advice regarding goods that can be sold should contact Trading Standards on (01253) 478375.