A Blackpool former investment banker, who lost her job when Lehman Brothers collapsed, has been chosen as one of five new British businesses to be filmed for a national competition.
Jennifer Duthie, 27, set up her innovative children’s shoe company Skribbies last year and has been developing the product, which can be decorated by children with special pens and stickers – and it all wipes off so they can start again.
She will be filmed as part of Confessions of a StartUp, an initiative run by national enterprise campaign StartUp Britain.
The former Arnold School pupil, who lives near Stanley Park, will be seen getting ready to launch her products into the market and finding second-stage funding for the shoes.
Jennifer was chosen by judges along with four other businesses to film the every day realities of a fledgling business, for the collaboration between StartUp Britain and small business supplier Viking.
She lost her job when Lehman Brothers collapsed in 2008 and took another job in banking at Lloyds. It was at that point she realised she wanted to start a company herself.
Business management graduate Jennifer said: “It was one of those nostalgic moments when I came up with the idea for Skribbies. I remember fondly fabric paints and the buzz I got out of creating my own T-shirts – this is an extension of that idea.
“Once I had the idea for the shoes, I did some research and realised there was nothing out there like it and Skribbies developed from there.
“It’s important to me to be in control of my own destiny. I want to make my mark on the world, to be a role model for other young entrepreneurs and to feel I created something.
“I’m looking forward to sharing Skribbies’ experiences at the movie premiere. I hope it inspires others.”
Skribbies’ first range of draw-on, wipe-off shoes are currently in production and the brand will launch this summer.
Jennifer will submit regular updates to the StartUp Britain campaign website and the footage will be put together ready for a glittering film premiere in June. Skribbies’ film will go head-to-head with the others in front of judges, when the winner will be picked to win.
For details, visit www.startupbritain.co/confessions