It's snow joke, as litter-pickers brave the cold to clean Blackpool's streets

Volunteers litter picking for Fylde LoveMyBeach

The mercury might have plummeted to below freezing, but a bit of snow and ice didn't put these hardy souls off braving the wintry conditions to help clean up their local environment.

As part of Keep Britain Tidy’s nationwide annual Great British Spring Clean, LOVEmyBEACH organised a 10-mile beach clean relay across Blackpool, Fylde and Wyre to help clear the coastline of litter.

Starting at a snow-covered St Annes beach, 10 relay teams each walked approximately one mile of the coast, collecting litter in a variety of weather conditions. Fortunately for the volunteers, as the teams walked northwards through Blackpool and up to Cleveleys the snow cleared and the sun shone brightly.