Hotelier’s disgust at star rating scheme

Hotelier Tony Adams of the Maxime hotel has dropped out of Blackpool's Council's hotel Accreditation scheme
Hotelier Tony Adams of the Maxime hotel has dropped out of Blackpool's Council's hotel Accreditation scheme
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A HOTELIER says he has quit Blackpool Council’s hotel accreditation scheme in disgust after properties around him were allowed to fall to ruin.

Tony Adams, of the Maxime Hotel, North Promenade, says he has lost thousands of pounds in trade after guests were put off by the sight of the derelict hotel next door.

He says the Sherwood Hotel, which has lain empty for two years, has become a magnet for undesirables and the pigeon droppings which coat the rear of the property pose a hazard to health.

Now after more than four years of his hotel holding a three-star rating, he says he no longer has faith in its value.

When he cancelled his £500 annual subscription, council bosses wrote to him asking why. He fired off an angry reply, but was amazed to receive no response.

He said: “There’s no use having accreditation when Blackpool Council aren’t accredited and responsible in their handling of tourism.”

The national accommodation rating scheme is managed locally by Blackpool Council and asks hoteliers to pay a fee linked to the number of bedrooms in their property. They then receive an assessment and a star rating for their accommodation.

Alan Cavill, assistant director of tourism and economy for Blackpool Council denied receiving Mr Adams’ letter.

He said: “As with any complaints, we take them very seriously and do our best to provide a quick response.

“In this instance we have not received Mr Adams’ complaint but will be contacting him directly to address any issues he may have.”

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