MEDICS at the Fylde coast’s hospitals say a new first aid campaign will help save lives.
Resuscitation staff at Blackpool Teaching Hospitals NHS Foundation Trust have applauded a new British Heart Foundation advert, giving advice on how to help someone who has suffered a cardiac arrest.
The campaign features a tongue-in-cheek advert in which footballer-turned actor Vinnie Jones plays a character inspired by his hard man role in Lock, Stock and Two Smoking Barrels – spreading the message untrained members of the public should not attempt to give the kiss of life while performing cardio-pulmonary resuscitation (CPR).
Research by the Resuscitation Council UK has shown doing chest compressions is more effective than mouth-to-mouth resuscitation when performed by people who are not trained in CPR.
The new campaign was launched after a BHF survey discovered nearly 50 per cent of people are put off helping someone who had collapsed because of a lack of knowledge about CPR.
According to the research, a fifth of people were worried about performing the kiss of life.
Anthony Freestone, clinical lead for resuscitation at the hospital trust, said: “We fully support this campaign, encouraging people to call 999 or 112 and start chest compressions immediately if they witness a collapse where the victim shows no signs of life, in the public domain.
“Ventilation breaths can often be daunting for untrained bystanders or a lay-person who wants to help when someone’s collapsed. If people understand “hands-only CPR”, it should give them the confidence and the know-how to help save someone’s life.
“By carrying out cardiopulmonary resuscitation until the ambulance arrives, the rescuer has the potential to double someone’s chances of survival from a cardiac arrest. We support this campaign for non-health care providers, as it raises awareness of the importance of CPR and how effective chest compressions can save lives.”
The campaign suggests people perform CPR while thinking of the Bee Gees classic hit Stayin’ Alive – as the track has the correct tempo for chest compressions.
To find out more, visit www.bhf.org.uk.