HEART patients are being urged to take their medicine in the words of famous comedian Tommy Cooper “just like that”.
The British Heart Foundation (BHF) has launched a campaign after more than a third of people in the North West returned medicines without using them, while 32 per cent have thrown them away – potentially putting their health at risk.
The charity hopes anyone taking medicines for heart problems or risk factor conditions such as high cholesterol and high blood pressure will take Tommy Cooper’s catchphrase to heart.
Dr Mike Knapton, associate medical director at the BHF said: “Thousands of people in the North West could be putting their lives in danger by not taking their medicines as prescribed.
“Part of the issue is that people with high cholesterol and high blood pressure often don’t realise there’s a connection between taking their pills and reducing their risk of heart problems.
“We want to remind people how vital heart medicines are – even if they feel well and don’t have obvious symptoms. And we want them to know they can talk to us.
“Tommy Cooper famously and tragically died on stage from a heart attack. We hope his catch-phrase ‘just like that’ will prevent others facing the same fate.”
Anyone struggling with mediaction should call the Heart Helpline on 0300 333 1 333 or visit bhf.org.uk/tommy.