Trust’s ‘tell us’ drive wins top accolade

The new main entrance at Blackpool Victoria Hospital.  PIC BY ROB LOCK'26-2-2014
The new main entrance at Blackpool Victoria Hospital. PIC BY ROB LOCK'26-2-2014
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A campaign which has seen patient feedback in local hospitals increase by 40 per cent has won a prestigious national award.

The ‘Tell Us’ campaign, developed by the Patient Experience team at Blackpool Teaching Hospitals NHS Foundation Trust, picked up the Association for Healthcare Communications and Marketing (AHCM) award for the Best Engagement or Consultation.

The competition was stiff with almost record numbers of entries in every category of the awards, which aim to reward excellence and share best practice in NHS communications, marketing and engagement.

In the last year the team has developed a number of initiatives under the ‘Tell Us’ Campaign to ensure the local community’s voices and experiences are heard through a range of services.

They established a patient panel, which is now seen as a critical friend to the Trust.

Panel members sit on recruitment panels for senior staff vacancies and regularly consider proposals offering their views on behalf of people across the Fylde coast.

The team has also conducted mystery shopping exercises, and set up volunteers scheme called the ‘listeners’ who have interviewed more than 2,000 patients at their bedside or in day clinics to capture their personal stories about local health care.

Eleanor Walsh, lead in patient experience and engagement at the Trust, said: “The patient experience team is absolutely thrilled to win this award and it is so rewarding that our approach to patient and family care has been highlighted nationally.

“The team engage with staff regularly to provide the best possible experience for our patients and their families and in the last year have managed to achieve a 40 per cent increase in feedback from the local community.”