Looking after hearing might not be something most people think about as part of their healthcare routine.
But a new campaign, fronted by singing star Maureen Nolan, aims to put hearing loss on the agenda.
Maureen, 58, from Blackpool, has teamed up with Specsavers Hearing Centre in the resort, for its annual Sound Barrier Star Awards.
Currently on tour with hit musical Blood Brothers, Maureen suffers from high frequency hearing loss and was recently fitted with hearing aids in both her ears.
She said: “I first noticed my hearing loss about two years ago while lying in bed on my side and not being able to hear my husband.
“I had to lift my head off the pillow to hear what he was saying, and it dawned on me I may have hearing loss.
“Hearing loss is something which runs through my family and is a subject close to my heart. With the launch of the Sound Barrier Star Awards I want people on the Fylde coast to understand the importance of looking after their hearing like they would any other part of their healthcare routine.
“I’m so privileged to be involved in the Sound Barrier Star Awards – the courage shown by people who are hard of hearing or deaf is incredible, and helping such a brilliant charity, while honouring the nominees is an added bonus.”
Specsavers’ Sound Barrier Star Awards aims to celebrate achievement in people who are deaf or hard of hearing, and seeks to reward individuals for their courage and accomplishments.
Sue Hall, hearing aid audiologist from Specsavers Hearing Centre in Blackpool, said: “We want to encourage people to come down to the store and enter themselves or someone they know into the awards.
“There are some brilliant stories of people with hearing loss and the Sound Barrier Star Awards gives a platform for these achievers to be recognised.”
For every entry, Specsavers will donate £5 to the charity Hearing Dogs for Deaf People. Hearing dogs can help transform the lives of deaf people by alerting them to sounds and allowing them greater independence.
Anyone can nominate themselves, a friend or family member by visiting Specsavers Hearing Centre, on Victoria Street and picking up a nomination form, or online at www.specsavers.co.uk/hearing. Closing date August 12.