PASSERS-by did a double take when they were confronted with Blackpool’s newest addition to the Promenade.
Work began yesterday to install 30 metre high blades of illuminated “dune grass” which are part of the landscaping around the Tower Festival Headland.
The structures, which are designed to sway in the wind, will overlook the 20,000 capacity open air arena.
Once completed there will be six put in place across the area.
Blackpool Tower manager Kate Shane described the structures as “amazing” when she first saw them.
She added: “They are quite spectacular and are bound to draw more attention to that part of the Promenade, which is great.
“I think they will be something really special for Blackpool and they will definitely be a new talking point.
“They are amazing.
“Anything which encourages people to get out of their cars and walk along the Promenade and visit the attractions will help our economy and that is a good thing.
“They are even designed to sway in the wind and are dynamic in their own right.
“We’ve already seen the massive success of the Comedy Carpet, particularly during the October half-term, and this can only add to that.”
Other features which will be part of the £14m headland will be a demountable wind break system designed to provide shelter during events, lighting columns and semi-permanent seating.
The £4m Comedy Carpet, which is the centrepiece of the headland, was unveiled last month by comedy legend Ken Dodd.
The other main element is the futuristic wedding chapel which is due to open early next year and will also include a restaurant, tourist information centre and registry office where the town hall can be informed about births and deaths.
Events due to be held on the headland next year include celebrations to mark the Olympic Torch relay, and the Illuminations switch-on ceremony.
Coun Graham Cain, Blackpool Council’s cabinet member for tourism and culture, said: “These new sculptures are designed to add something extra to the Promenade and will soon be joined by a giant see-saw.
“The new Promenade has lots features to enhance the visitor experience. They are already generating lots of comments and I’m interested to hear what people think.”