It was a weekend of glamour and beauty, with both the junior and regular Miss Fylde Coast finals taking place in the resort.
Saturday night saw the spotlight shine on the junior version of the popular annual beauty pageant.
Ten girls, aged between 13 and 16, took part in the junior finals, held at the Glendower Hotel, in St Annes.
The contest included team-building activities, an interview round and catwalk show which included eco-wear, party wear and evening wear.
The winner was Olivia Seed, aged 16, from North Shore.
The Blackpool Sixth Form College student had taken part in the contest last year after being ‘spotted’ while shopping in the Houndshill Centre, and enjoyed it so much she did it again.
Second place went to 16-year-old Chiara Capoverde, from Lytham and third place to Leah Hurst, 16, from Thornton.
The Miss Fylde Coast finals took place on Sunday evening, at The Sands Venue, on Blackpool Promenade.
The 17 finalists, aged between 17 and 24, had all already taken part in a interview day and sports bootcamp at the Glendower Hotel, when they were put through their paces by fitness trainers from Kinetics PT.
On the night itself, there were four rounds on the catwalk – sports wear, party wear, evening wear and an eco fashion show.
At the end of the evening, 18-year-old Decia Mortimer, from Poulton, was crowned the winner. She also scooped the title for this year’s charity category – raising the most money for the competition’s chosen charity, The Variety Club.
Decia, who works in telesales, was the first blonde winner of the Miss Fylde Coast contest. And it was her first ever beauty contest.
She will now automatically go through to the Miss England competition.
She said: “I couldn’t believe it, I felt so happy this morning when I woke up. I didn’t expect to win at all. I had been really nervous. Backstage, there were so many gorgeous girls.
“I was really surprised when they called my name out.
“It feels even better to know I am the first blonde winner.
“It was an amazing experience and I enjoyed every minute. I’ve made some great friends from it too.
“Now I am really excited about and looking forward to the Miss England contest.”
The judges found it so hard to choose between the contestants, due to the high standards, they had a top five, rather than top three.
Second place was Kendall Rae Knight, 22, from Newton – the current Miss Blackpool, and third place was Rebecca Copsey, 23, from Blackpool.
Joanna Johnson, 21, from Blackpool finished fourth and Emily Baldwin, 19, from Cleveleys was fifth place.
Organiser Mark Jones said: “Both evenings were fantastic.
“The Miss Fylde coast competition was being filmed by Channel 4 for a documentary to be shown in the summer, so that’s also exciting.
“The young women all really impressed the judges.
“Over the last three years, the contests have raised more than £150,000 for The Variety Club Children’s charity, so this weekend added to that total.
“Congratulations to the winners and all the contestants.”
Junior Miss Fylde Coast
Eco fas0hion winner – Georgie Frankland
Charity award winner – Chantal Blakey
Personality – Leah Hurst
Miss Fylde Coast
Eco fashion winner – Kimberley Braithwaite
Personality – Anna-Maria Merucci
Popularity – Alicia Sagar
Sportswoman – Amy Royle