Six-foot high seahorses are now adorning the front of a five-star block of holiday apartments after an £80,000 investment.
The seahorses, at Queens Mansions, on Queens Promenade, Bispham, have been put in place as part of the upgrade by Mick Grewcock and Sheila Chick, owners of the Burbage Holiday Group.
An art deco clock has also been installed, while the seahorses (modelled on ones which decorate Morecambe’s iconic Midland Hotel) were designed and made by former Illuminations chief artist Shoichi Yasuda.
And Mick, while enjoying the new decoration, says he also has plans for further aesthetic improvements in future.
He said: “The Queens Mansions is a beautiful building but we knew it needed something adding, so we thought having our own seahorses made would be very in-keeping with the art deco style.
“We won’t stop there though and what we would really like to do is maybe put a balcony on it similar to those on New York’s Chrysler Building at some point.
“Apparently it did have one like this when it was built back in the 1930s so we’ll see.”
Since they first launched the Burbage Holiday Group back in 2000, named after the Leicestershire town where they originally come from, Mick and Sheila’s business has gone from strength to strength. They started with six holiday apartments and today they have 12 four-star and six five-star apartments split between two properties at Queens Mansions and Burbage Lodge, both on the Promenade.
Mick estimates around 85 per cent of visitors are repeat customers.
He added: “If you want your guests to enjoy a luxury holiday and to want to come back again then you have to reinvest.
“We put money back into our business every year and because of that we are incredibly busy.
“The diary is packed with very little availability now this year but the only reason it is like that is because we maintain very high standards and our customers know they will get that every time.”