A MOTORCYCLIST who was killed in a tragic accident on a Fylde road has been named.
Brian McCowen, 53, from Poulton, was travelling along Blackpool Old Road, Poulton, when he lost control of his black Kawasaki motorbike at the junction with Belmont Avenue.
The bike slipped and crashed into an oncoming Ford Focus leaving Mr McCowen with fatal injuries.
He was taken to Blackpool Victoria Hospital but police later confirmed he had died from his injuries despite the desperate efforts of members of the public who had rushed to his aid.
Mr McCowen’s devastated family is now being supported by police liaison officers.
A local businessman, who witnessed the incident and immediately phoned an ambulance, said: “I was in the office and I heard a scraping sound of machine on the road and heard a sickening thud and ran out to see the rider under the car.
“I phoned 999 and under the instruction of paramedics I removed his helmet.
“He didn’t have visible injuries but it was obvious then that his chances were slim.”
The man, who did not wish to be named, added: “It was a horrifying accident, the driver of the car said he was OK but I understand he was treated for shock.”
Gordon Taylor, who was on Blackpool Old Road when the accident happened, described a bus driver who tried to revive Mr McCowen as ‘stoic’.
He said: “I was attending a business meeting when the accident happened and was one of the helpers on the scene.
“One of the other men to rush over was a bus driver and I would like to convey just how stoic he was during this most unfortunate event.
“I was very impressed with the way he took control of the situation.”
Senior Investigating Officer, Sgt John Allwright from the Lancashire’s Road Policing Unit said: “I would appeal to anyone who was in the area and witnessed the collision to come forward and contact us.
“Specially trained officers will be supporting the family during this very difficult time and anyone with information should contact us.”
Witnesses to Monday’s accident at 5.30pm are asked to call Lancashire’s Road Policing Unit on 0845 1 25 35 45 or call Crimestoppers on 0800 555 111.