Flushing campaign in town

Zoe Caton (below) from Blackpool, at the launch of United Utilities Think Before You Flush campaign at the Trafford Centre, Manchester.
Zoe Caton (below) from Blackpool, at the launch of United Utilities Think Before You Flush campaign at the Trafford Centre, Manchester.
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A CAMPAIGN to stop sewage swamping homes is on the road and heading for Blackpool.

Eight-year-old resort resident Zoe Caton was at the launch of United Utilities’ Think Before You Flush campaign in Manchester, and now residents from across the town will be able to find out more from the firm.

Zoe Caton, eight, from Blackpool, at the launch of United Utilities Think Before You Flush campaign at the Trafford Centre, Manchester.

Zoe Caton, eight, from Blackpool, at the launch of United Utilities Think Before You Flush campaign at the Trafford Centre, Manchester.

The roadshow is coming to Tesco Extra, at Clifton Retail Park, on Saturday, and aims to encourage people not to flush sanitary products, nappies, cotton buds, baby wipes and kitchen roll in a bid to cut flooding.

Mike Wood, wastewater operations director, said: “This year alone we have had to deal with 28,000 blockages across the North West and most of these are caused by sewer abuse.

“Although these items disappear when you flush your loo, they don’t break down easily in water, they just settle out in the sewer pipes beyond people’s properties.”

As well as using roadshows to raise awareness with the public, United Utilities is currently working with trade associations and local authorities to implement long-term solutions.

The water company announced last week it would be spending £1.5m on Blackpool’s sewers over the next 18 months to clean blockages.