Rescue teams pulled a couple and their dog from quicksand after they were cut off by an incoming tide.
Members of the public raised the alarm after spotting the man and woman, from Cleveleys, sinking into mud close to the Ship Inn at Sandside, near Arnside.
The 25-year-old woman was stuck up to her waist while the man, 46, was in up to his knees. It happened on Sunday at 3.30pm
A Coastguard spokesman said: “We had a number of calls and we believe the police did too.
“Our safety message today is always check on the tides and be aware that there’s quicksand in that area.
“The public did the right thing: if you spot anyone in difficulty call 999 and ask for the coastguard.
“This is especially important to remember at this time of year with the summer holidays coming up.”
He said Arnside and Morecambe coastguards attended, along with paramedics from the North West Ambulance Service, Cumbria Fire and Rescue, Bay Search and Rescue and police, who helped keep members of the public at bay.
They were freed at 4.10pm and were treated at the scene for shock. It is not thought the dog was hurt.
Do you know the couple who were rescued? Call our newsroom on (01253) 361842.