SPECIALISTS at Blackpool Victoria Hospital have backed a new TV campaign to raise awareness of organ donation and the NHS Organ Donation Register.
Over the course of this week, a range of ITV shows will explore and highlight the shortage of organ donors, its implications and the reasons behind it, focusing on the recipients of donor organs and how lives can be transformed, and ultimately how everyone across the country has the opportunity to make a difference.
Lee Alexander, who is donor transplant co-ordinator for Blackpool Teaching Hospitals NHS Foundation Trust, said: “We are delighted ITV have launched this campaign and hope it will encourage people to sign up and be proud to do their bit for others in agreeing to be an organ donor.
“One organ donor can save the lives of up to nine people.
“Yet three people are dying every day waiting for an organ.
“Organ donation transforms and saves lives and we hope this campaign will encourage everyone to join the register and tell their loved ones about their wishes.”
Latest figures show on January 10 this year, there were 81,520 people living in the Fylde coast area on the UK Organ Donor Register.
A Tonight special at 8pm this evening will examine public attitudes towards organ donation and will tell some personal stories of those who are on the waiting list.