It costs nothing to make a kind gesture.
And now residents of Blackpool are being urged to show just how big-hearted they are.
The town’s Fairness Commission has launched a campaign to promote generosity.
It is encouraging people to carry out an act of kindness during November in the hope of totting up 100 generous gestures during the month.
Acts can range from helping a pensioner with their shopping to cooking a meal for the homeless.
Dr Arif Rajpura, chairman of Blackpool’s Fairness Commission, kicked off the campaign by giving up his time to go digging with Groundwork’s community food growing scheme Grow Blackpool.
He swapped his office for the outdoors at Cherry Tree Allotments, Cherry Tree Road, Marton.
Dr Rajpura said: “The Fairness Commission is about levelling the playing field for Blackpool residents and making sure everybody has a fair chance.
“I’m delighted we are launching a campaign to help people out.
“I am starting the campaign by carrying out my own act of kindness.
“Grow Blackpool do some great work encouraging people to grow their own food and eat healthily. We are rolling up our sleeves and getting stuck in to help the community.
“We’re asking anybody to lend a hand and help out a person or organisation that needs it. That could be donating food, giving advice or simply lending their time.”
The Fairness Commission, which is led by representatives from the public, private and voluntary sectors, was set up in May 2012 to give residents a stronger voice in town hall affairs. It was launched with the intention of lobbying for Blackpool at national level, improving local engagement with the town hall and finding new ways of working with other groups.
Mike Crowther, Groundwork’s programme director for communities, added: “We are really very pleased to support the 100 Acts of Kindness Campaign, an opportunity for everyone to do their bit to help other people.
“We are very grateful to Dr Rajpura for choosing our project for his kind act and we will do something to help another community group.”
To apply to help, or receive help, contact firstname.lastname@example.org or fill in a form available at Municipal Buildings or Progress House.