THIEVES posed as shoppers before fleeing a Blackpool shop with £9,000 worth of diamond rings.
Police have now launched an inquiry following the theft of two platinum diamond rings at Beaverbrooks on Church Street, central Blackpool.
One man went inside the store and asked to see two rings.
He put both rings onto his finger as though to look at them closer before running out of store with the jewellery, thought to be worth in the region of around £9,000, while a second man held a door open.
Det Con Matt Haylett, from Blackpool CID, said: “They managed to get away with two rings of high value. The staff were quite shocked.”
The theft happened at 5.15pm on Tuesday, May 10.
The man inside was described as 6ft tall, medium build with a strong Liverpool accent. He wore a blue baseball cap, blue tracksuit bottoms and either a blue top.
The second man was described as around 5ft 8in, of slim build with shaved fair hair. He wore beige jogging bottoms and beige T-shirt.
Anyone with information can contact police (01253) 293933.