Scarecrows that have been popping up all over Fleetwood are part of a new plan to boost the town and bring in visitors ahead of Tram Sunday.
Former Fleetwood High School assistant head teacher Shaun MacNeil helped come up with the idea for a new festival to help the port’s struggling traders.
More than 200 scarecrows are expected to appear across Fleetwood – the majority due to go up on Sunday night – as interest in the event exceeded all expectations.
Mr MacNeil said: “It seems to have caught the imagination – it’s got to the point now where people are phoning and asking how to get involved.
“I think it’s because it’s extremely cheap – nobody is being charged. You just have to make a scarecrow and put it up for the two weeks before Tram Sunday.”
More than 90 businesses have signed up so far, and around 200 scarecrows are set to go on display.
Mr MacNeil added:“It started as a way to get a bit of community activity going in Fleetwood leading up to Tram Sunday, to try and get more visitors in and get more footfall in the shops.
“With the football team doing well and the investment in the seafront, there’s a bit of a buzz around town, and I think this came at the right time.
“There is a bit more confidence now and people are saying ‘let’s see what we can do for ourselves’.”
Farmer Parr’s, on Rossall Lane, is among the businesses backing the idea, and staff have built a massive scarecrow to stand on the Eros roundabout on Amounderness Way.
Marketing manager Sophie Wells said: “A few businesses have been struggling recently but rather than moan about it, people want to do something about it.
“Lots of businesses have signed up and it has brought the community together.
“This year it has just snowballed – it is the first year we have done this and more people have been involved than we thought would be.
“It is a bit of a ‘suck it and see’ thing this year, but we are hoping it can become a big annual event.”
The scarecrows will be up until Tram Sunday, which is on July 20.