A leading Lancashire-based radio station is joining forces with Visit Blackpool to organise the line-up for this year’s Switch-On.
Rock FM - part of the Bauer Media Group - will work with promoters to organise the acts for the free event on August 29, and advertise the show across the UK.
Coun Graham Cain, Blackpool Council cabinet member for tourism and leisure, said: “We are thrilled to be working with Bauer Media Group and Rock FM on this year’s Switch-On.
“Rock FM is a local North West station that understands just how big this night is for Blackpool and how important it is to get it right.
“We are particularly pleased this will be a free event as it means residents and visitors alike will have the opportunity to apply for free wristbands and enjoy what promises to be a fantastic array of talent for no charge.”
Last year Marketing Blackpool was heavily criticised after it suffered losses of £372,109 when headline act The Script pulled out at the last minute.
However, the show still went ahead after Take That frontman Gary Barlow said he would step in at the eleventh hour and perform if the organisers made a donation to Children in Need.
The Switch-On has a long history with radio stations, and was last broadcast on BBC Radio 2 in 2010.
Rock FM Director Vicki Allison said: “As Lancashire’s most cherished heritage radio station, Rock FM and the Bauer Media Group are delighted to be a part of the world-famous Blackpool illuminations - an event that has a special place in the hearts of our listeners.
“We go hand-in-hand as perfect partners to deliver an unforgettable Illuminations Switch-On - creating magical memories and bringing thousands of people together in the wonderful town of Blackpool.”
To register for wristbands to Switch-On 2014 go to www.visitblackpool.com/switchon