A returning football star has become the subject of a creative barber shop business deal.
In a unique attempt to drum up more punters wanting a trendy trim, Barber Barber, in Cleveleys, is offering free haircuts to anyone named Keith after Fleetwood Town snapped up midfielder Keith Southern.
The League One newcomers signed the former Blackpool FC hero on Friday after he was released from Championship side Huddersfield Town.
This prompted barber Jon Barraclough to log on to Twitter and announce the deal, in what he says was a fun way of attracting new customers.
The barber says he is always looking for new ways for a boost in business, and recently offered a deal to anyone who came in wearing a mask of former Blackpool manager Paul Ince.
The 35-year-old said: “We are all Blackpool and Fleetwood fans and like to support our local clubs, so we do things like this all the time on Twitter to build followers.
“We won’t always get people coming down called Keith, but people do retweet it and it helps business.
“Southern was a big player for Blackpool throughout one of the team’s most successful periods. He will be a great signing for Fleetwood, and he will do well there.”
The Rossall Road barbers has been open for 18 months, but Mr Barraclough has traded in the town for 16 years by helping his wife run a cafe.
He is now looking forward to Fleetwood’s on the field success filtering down to businesses in Wyre.
He added: “Blackpool are struggling at the moment and a lot of their fans are supporting Fleetwood because they are on the up.
“There’s not a rivalry here like you see with Liverpool or Everton, so most people see them doing well and support them.
“There are some big clubs in League One and the teams coming here for a weekend could bring 6,000 fans.”