Hoteliers today welcomed action to spruce up derelict properties at the gateway to Blackpool.
But they warned redevelopment is the only long term solution.
Blackpool Council has sent in a squad of workers to paint the boarded up hotels including the Kimberley on Bourne Crescent, New South Promenade. Buildings have also been secured in order to prevent fly-tipping and squatting.
It follows a fire two weeks ago which ripped through empty The Palm Beach Hotel, which is also on the Crescent.
Coun Gillian Campbell, Blackpool Council’s cabinet member for public safety, said: “For a long time now many of the hotels at the bottom end of the Promenade have been derelict. This is incredibly frustrating for all concerned and this type of situation can be a significant public safety hazard as well as creating eyesores.
“Blackpool Council has been taking proactive action to try to tackle these problems for some years now through the courts in the form of planning enforcement action but that can be a frustratingly slow process. The work we’re doing now is aimed at preventing further deterioration in their appearance through fly-tipping or vandalism by improving security and making short-term, cosmetic improvements.”
Charles Rupert, owner of The Headlands Hotel, The Colwyn Hotel and Sandpiper Apartments on Bourne Crescent, said: “We have traded in these conditions for the last few years and it has been very difficult.
“Anything like this helps from a visual point of view. We are at the entrance to Blackpool and first impressions are important. But the area needs to be redeveloped. We have got plans and are committed to carry on until such a time as the economic climate allows us to pursue development.”
Alan Ackroyd, owner of the Kingsbury Hotel, said: “It is looking a bit better and anything which smartens this end of the town up is moving forward but redevelopment is needed.”
Coun Campbell added: “We’ve already met with a group of hoteliers who are keen to make progress. We think there is a great opportunity for private sector mixed-use development or developments at the south end of the Promenade but that can only come through the planning process.”