MORE than 200 men in Lancashire and South Cumbria died of prostate cancer last year, according to new figures.
The statistics, released by Prostate Cancer UK, also revealed 952 men in the region were diagnosed with the disease in the last 12 months.
The charity has launched a new campaign, The Sledgehammer Fund, aimed at generating cash to fund research into the illness.
The disease affects a quarter of a million men across the UK.
Comedian Bill Bailey, who is fronting the new campaign, said: “Blokes are not always good at taking care of themselves and, even if they know they have a health problem, they often don’t want to talk about it – or they just hope it will go away.
The charity wants to raise more money for research because there’s a need for better treatments and better ways of diagnosing prostate cancer, so the deadlier tumours are caught before it’s too late.
People are being urged to donate £5 to The Sledgehammer Fund by texting CRACK to 70004, visiting www.prostatecanceruk.org or calling 0800 082 1199.