Catchphrase king’s tragic attack death

Cyril Howarth, of Howarth's Beds, who has died aged 83.

Cyril Howarth, of Howarth's Beds, who has died aged 83.

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A flamboyant former businessman whose catchphrases helped sell beds to thousands of Blackpool residents has died.

Cyril Howarth died from a heart attack on Wednesday while in hospital in Ontario, Canada.

The 83-year-old ran Howarth’s Beds on George Street, before it was later taken over by his son Brian before closing several years ago.

Mr Howarth’s advertising slogans which included “Come on down to Howarth’s beds, we’ll make your do dar day” were famous throughout the Fylde.

He was born in Canada and came to England with his family in 1936, opening his first furniture business in 1959 in Bolton.

After selling up, he moved to Queens Promenade, Blackpool, in 1976 to retire.

But he decided to launch a new business and started up Howarth’s Beds along with his wife Joyce and children Lynne, Brian and Steven.

Steven said: “Dad was a popular and well known figure throughout the Fylde, due to his catchy and witty advertising campaigns, spending over one million pounds between 1977 and 1997, on both newspaper and radio advertising, which branded Howarth’s Beds a household name.

“He used to think up all kinds of catchy ideas to promote the business.

“After our mum Joyce died seven years ago, dad went back to Canada to live with my sister. He wanted to die in the country where he was born.”

Mr Howarth was an entrepreneur from a young age, being both a money lender and doing three paper rounds.

His first business was Howarth’s Furniture Warehouse in an old stable on Farnworth Market in Bolton.

The site of Howarth’s Beds in George Street has now been redeveloped as a block of flats.

His motto was ‘Pay Cash, Pay Less’ along with ‘Wit Grit Craft and Graft’ which he said was the secret to his success.

Mr Howarth leaves three children, eight grandchildren, 16 great grandchildren and two great-great grandchildren.