Calum Best visited Cleveleys to open a new tanning salon yesterday.
The son of Manchester United legend George Best, who recently appeared in Celebrity Big Brother, posed for photos at the new House of Tanning in Victoria Road West.
Wearing a baseball cap and beige polo shirt, the 36-year-old smiled as passers-by of all ages pulled out their phones for a quick snap.
Best, who was born in California and grew up in Los Angeles before moving to the UK when he was 21, has appeared in a number of reality TV shows, and is perhaps as well known for dating actress Lindsay Lohan.
His dad wore the famous number seven shirt for United and won a slew of trophies, including the European Cup in 1968.
Regarded as one of the finest footballing talents in history, George was equally as famous for his antics off the pitch.
He died in 2005 at the age of 59 following a lengthy battle with alcoholism.