Busy Easter boosts Blackpool’s season

Claire Smith

Claire Smith

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TOURISM bosses are bracing themselves for a successful season following a bumper Easter weekend.

Hoteliers and some of Blackpool’s major attractions reported a thriving bank holiday – and said they expect it to continue this summer.

Claire Smith, president of StayBlackpool, said: “The trams have had a really positive impact and from a guest’s perspective it’s better them running and needing tweaking rather than not running at all. Throughout June we have the Queen’s Diamond Jubilee, the Olympic Torch and Elton John coming to Blackpool. The ball has started to roll it’s now about gathering momentum.”

Blackpool Tower’s Circus and Dungeon also proved to be a success during the bank holiday as well as the improved top of the Tower experience – the Eye – doing well.

Tower manager Kate Shane said: “The weather brought people in earlier than we expected and Easter gave us great numbers.

“It was the first Easter for the Eye and we’re very pleased with the numbers we are getting and have a positive feeling about the season ahead.

“We did have concerns – along with every other business because of the economy – but it hasn’t had an effect and we’ve had more visitors.”

A spokesman for the Pleasure Beach added: “We were affected by the disappointing weather over the Easter weekend but the second week of the school holidays saw visitor numbers increase as people took advantage of the sunshine.

“We’re looking forward to a great season with a number of new attractions and shows already receiving great reviews, such as High Jinx at the Horseshoe – the Home of Magic.”

Natalie Wyatt, managing director of Marketing Blackpool, added: “Blackpool had a fabulous Easter with families heading to the seaside for their Easter break this year and enjoying the resort’s fantastic attractions and promenade.

“Visits to the new Jubilee Tourist Information Centre located in Festival House on the Tower Festival Headland, showed an increase compared to Easter last year with a further increase on visitors buying attraction tickets and making the most of their Easter break.”